Thanks for checking in. Last week was a bit of a roller coaster ride. It knocked me off my plans to keep this blog updated on a weekly basis - at the very least. This week is also off to a hectic start, but I wanted to post a few quick thoughts and updates - and encourage you to come back later this week. Now then...
I'm sure my high school teachers would "love" the irony of *me* encouraging PR people to "do their homework." (I wasn't much of a student back in those days) Many thanks to Ricky Singh for the opportunity to weigh in as part of TheStartUpGrowth.com's "How to get placements with the media" round-up. Cool to see one of my business partners - Indicate Media's Todd Barrish - also included.
Last week I wrapped up my first 90-day "LaunchKit" (still seeking a catchy name) engagement with Veras Partners. We accomplished a great deal by working together on:
- issuing a launch press release
- finalizing company messaging
- conducting a media interview coaching session
- establishing a steady drumbeat of blog posts/LinkedIn activity, and
- securing media coverage (one example)
If you're looking to launch your company and accomplish all of the above, please reach out to me today at firstname.lastname@example.org. Let's talk about your goals. Shortly after chat, you'll receive an estimate on the pricing option that's the best fit with your budget.
I've also been working closely with a former colleague who is doing amazing things with his own one-person consultancy. We share the same dedication to doing great work for our clients and enjoy making each other laugh - a winning combination. Never a bad thing when your work is profitable and enjoyable at the same time.
Unfortunately, last week wasn't all laughs and fun, but the important thing is to learn from those rocky times and stay focused on the next challenges. The best way to recover from difficult situations and get back into good graces is to do something positive - and then build on it. I'm off to do that very thing.
As my musical hero Jimmy Page always said about his band Led Zeppelin, "ever onward!"