Sunday, October 21, 2018

Kicking off the week - October 21, 2018

As a lifelong Led Zeppelin fan, I spend many days during the fall season with the song "Ramble On" playing on a loop inside my head. The song opens with the lines "Leaves are fallin' all around/Time I was on my way/Thanks to you, I'm much obliged/For such a pleasant stay/But now it's time for me to go/The autumn moon lights my way..." Now I'm sure you understand why.

Every Monday morning, I send my clients a "Kicking off the week" email that lets them know what's ahead in terms of media interviews, project deadlines, priority projects I'm working on for them and just a general update on the state of our engagement together. It's a good way to keep everyone on track and provides my clients with full transparency on how I'm spending the time they've invested in me. One thing I'm going to add for all McCuenications PR clients moving forward is a "Closing out the week" email on Fridays. This will - hopefully - show progress on everything we set out to do at the beginning of the week, outline what's going to carry over to the next week, and when appropriate, provide a "sneak preview" on the week ahead.

So we kick off the week, and we close out the week. But the truth is, the work is never done in our business. We're always seeking out new media opportunities, trying to find new outlets and contacts to reach out to on behalf of our clients, and we can never stop brainstorming and trying to come up with creative ways to draw attention to our clients, their business and their executive teams.

During the coming week, I'm looking forward to meeting Landon Thomas Jr. from the New York Times with my clients at Alpha Innovations. I've also got my second team call with my newest client Veras Partners.

I've also got a consultation tomorrow morning with an endodontist to talk about root canals which should be really "fun." Yesterday I had a tooth pulled. Wasn't as bad as I feared going into it, but not a lot of "fun" either. Yet another painful reminder to stay on top of your health, address issues as soon as they happen, and just take good care of yourself in general.

I'm also planning on putting out a press release this week to announce the launch of my website. It looks like everything is fully buttoned up with the desktop and mobile versions, and the friends and former colleagues I've shared the beta version with have been enthusiastic and positive in their feedback.

That's it for today's update. I hope you'll visit my website, have a look around, and let me know if you have any questions. Here one for you - are you ready to tell your story?

Hey, before I go, and speaking of Led Zeppelin and Ramble On...some friends of mine are helping to put together the latest lineup of "Virtual Zeppelin." They're seeking a singer for the project and guess which song they've chosen for auditions? You can check it out here.

Have a great week, everyone.


Wednesday, October 17, 2018

A great day to meet and speak with new media contacts

Today was a picture perfect fall day in New York City. Just the right temperature for a PR guy hustling around town in a suit.

This morning I met up with my clients at Alpha Innovations and introduced them to my new media contact, Rachael Levy from the Wall Street Journal, at Zibetto's Espresso Bar - right across the street from Radio City Music Hall.

The three of them had a great conversation about the current state and future of the hedge fund industry along with some background on Alpha Innovations' official launch today. Rachael asked smart and informed questions, and I thought Nicole Biernat and Larry Newhook at Alpha Innovations provided expert and forward thinking commentary. Hopefully today's discussion will inspire Rachael to call on them for quotes and perspectives for future coverage.

After that meeting, I left Larry and Nicole so they could grab some lunch, and jumped on a Q train back to Park Slope to catch up on emails and moderate their afternoon conference call with Madeline Shi at Business Insider - another new contact for me. Prior to joining BI, Madeline was a reporter at CoinDesk. The three of them spoke for about 45 minutes about a wide range of topics related to asset management, blockchain, Bermuda as a domicile and more.

Today was also a good media coverage day for Alpha Innovations with write-ups on the launch and profiles on the company posted to Institutional Investor, Hedge Fund Alert and PE Hub.

We've also got an office visit on the calendar with Landon Thomas, Jr. - an international finance correspondent at the New York Times next week. Landon is another new media contact for me and I'm looking forward to meeting him in person.

The New York Times building is across the street from the Port Authority and it's awesome. Fun fact: my high school friend Kevin Murphy was the project manager for all of the iron work on the building. Murph was also the project manager for the Freedom Tower and you can see him in much of the media coverage around the opening a few years back.

I spent the rest of the day gathering up info and making myself smart when it comes to my new client Veras Partners. A lot to learn about application management outsourcing and other software-related topics on this one. Looking forward to our kickoff call tomorrow afternoon.

Thanks for reading today's update. If you have any questions, please don't hesitate to reach out.

Are you ready to tell your story?


Monday, October 15, 2018

McCuenications PR in the News -

Here's a blast from the recent past. I was quoted in in a story written by Andrew Friedenthal on What's Your Nonprofit Social Media Crisis Response Plan? here.

I've worked with Andrew on several occasions on my behalf of my clients. Always a pleasure.

Would you like me to put that type of media relationship to work for you? Reach out and let's schedule a call to chat about how it's done.


Thursday, October 11, 2018

I got to say it was a good day

With a tip of the cap to Ice Cube, today was a good day indeed. Here's the run down.

As noted in my earlier post, I was interviewed in a Medium blog here.

I also worked with Seth Fineberg, editor of, to place an article written by my client Pranav Ghai, the co-Founder and CEO of Calcbench here.

Last but not least, I also exchanged signed contracts with a new client - will tell you more about that exciting development soon.

I also had a quick beer with Bobby Gagnon, owner of The Gate, the best craft beer bar in the five boroughs, to celebrate all of the above.

Now I just need to keep it going tomorrow. Wish me luck. How was your day? Reach out and let me know. You can contact me at


McCuenications PR in the News - Medium/Pop Quiz Monday Q&A

I had a great time filling out Ricky Singh's Pop Quiz Monday questions and providing a few photos for his Medium blog here. I hope you enjoy learning a bit more about me and my reasons behind launching McCuenications PR this year.

If any of my responses in particular sparks your interest, don't hesitate to reach out so we can discuss in more detail. Contact me at I hope to hear from you soon.


Wednesday, August 15, 2018

McCuenications PR in the News - Quoted in US News & World Report, August 14, 2018

McCuenications PR also provides life/career coaching services. In fact, I was quoted here in US News & World Report on how to ensure lending money to friends is a positive experience.

It was a pleasure working with my new contact Geoff Willliams on this article. Be sure to read Geoff's expert commentary on personal finances and small businesses. His work is always insightful.

If you're seeking advice on dealing with personal finances, your career, starting a new business, or looking for a referral, please reach out to schedule a consultation with me. The first one is always free. I look forward to hearing from you.

Contact me at

Thanks for stopping by.


Wednesday, August 1, 2018

Welcome to my blog!

Hello and thanks for visiting!

Once my new website is up and running, I'll be posting here on a regular basis. We're nearly finished with the construction so shouldn't be too long now. Until then...