Friday, December 7, 2018

Victory! On the Board! Videos?

Super excited to let you know that I secured the first piece of media coverage for my newest client Veras Partners today. Company founder Paula Fredericksen is quoted extensively sharing expert commentary in John Edwards' article on "How to Keep Your Staff Current on Emerging Technologies."

Always a huge thrill for me to break through and get media coverage for my clients for the first time. Love spreading the good word across all social media channels - hey, it ain't bragging if you can back it up, right? What's particularly exciting is that in our business, "coverage begets coverage" - meaning, once you get that first "hit," you can leverage it to secure more media interest. It puts your client out there as a qualified and validated thought leader.

Paula and her business partner have been great to work with since day one, and my personal relationship with Paula goes back many years through a mutual dear friend. We've battled against each other in March Madness tourneys going all the way back to the early 90s (I think). It's been a blast working together on a business level and I'm hopeful we can continue to do so successfully for many years to come.

But as I mentioned in a previous post, now is not the time to get complacent or celebrate for too long. Now is the time to build on that momentum by lining up more opportunities, getting our two completed thought leadership pieces posted, and driving more brand awareness in general across all possible channels. I do my best to reiterate that sentiment in every media coverage notification email I send by signing off "We'll keep pushing for more."

So we celebrate tonight and then it's #back2work on Monday.

Speaking of next week, it's shaping up to be an exciting one for the client I work on in collaboration with my business partners at Indicate Media. For our client Alpha Innovations, we've got a briefing with a Bloomberg reporter scheduled for Monday and an appearance on "Mornings with Maria" set for Friday (our first broadcast media opportunity). I'll let you know how both go next week.

Finally, I'm toying with the idea of posting some videos on LinkedIn. My idea is to film myself walking to the coffee shop in the morning and commenting on either news of the day or giving a quick summary of these blog posts. Short and sweet - no more than two minutes or so. What do you think?

Happy Friday everyone. Shabbat Shalom to my Jewish friends around the world celebrating Hanukkah. Have a great weekend.


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