Friday, November 2, 2018

McCuenications PR back in the news (careful what you wish for)

It was a classic case of "what goes around comes around." No sooner did I finish typing an email teasing one of my clients about her head shot being featured so prominently in an online article than the exact same thing happened to me. Also...

Note to self: don't forget to shave the day of a photo shoot. Kidding aside and cringing over my photo notwithstanding, it was fun providing responses for a Q&A conducted by The Authority Magazine (Medium). You can see the resulting coverage - and my scruffy head shot - posted here.

Reading over my responses, I found a few typos and some thoughts I should have tightened up. Don't let that happen to you. If a reporter asks for your responses to be sent over email, be sure to read them over a few times and then ask a colleague or a friend to review it before submitting for publication. It's always helpful to have another set of eyes review your work - whatever it is. Don't rely on a publication's editor to do your editing for you.

In any event, I'm grateful to The Authority for providing an opportunity to discuss running your own business and skills to develop as a PR person. I hope you find it helpful and will benefit from the tips. Any follow-up questions? Let me know by leaving a comment here or on my Facebook or LinkedIn posts. I always welcome your feedback.

Big week for my clients with press releases going out for Veras Partners (official launch of company) and Laureate Digital Securities (partnership with AlphaPoint). I was able to secure some media placements for both to help spread the good word about their businesses.

I also enjoyed meeting Miluska Berrospi from HFMWeek today at the offices of 6th Avenue Capital. 6th Ave Cap's CEO Christine Chang hosted the conversation. Always great to see Christine and hear the latest news from the most reputable small business funder around. As a former Chief Compliance Officer, Christine holds her business to the highest institutional quality standards - and it's paying off.

Miluska is also interested in learning more about Alpha Innovations and Laureate Digital Securities. I'm hoping to set up a background briefing for her with co-Founders Nicole Biernat and Larry Newhook some time over the next two weeks.

Hard to believe it's already November 2 - especially when it was 70 degrees here in Brooklyn today. Sitting inside McCuenications PR HQ and typing up this blog post, I'm wearing a ZZ Top Tejas t-shirt and long shorts. Being able to shed the suit and don the casual wear is one of the many benefits of having a home office.

I hope you're able to close out the week on a high note and head into the weekend feeling good about your business and life in general. Don't forget to take some time out from your smartphone and emails. Do something fun and let yourself unwind a bit. I know that's hard when you run your own business, but it's important to give yourself a break, too.

Ok, that's enough wisdom and advice for this week. Have a great weekend, everyone, and thanks for stopping by.


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