Monday, November 26, 2018

Kicking off the week - November 26, 2018 - Persistence Pays Off Again

With the Thanksgiving holiday celebrated here in the States this past Thursday, it only feels right to say "thank you" for visiting my blog and reading what I have to say. I appreciate the feedback that some of you have shared with me, and I'm glad to know the advice I passed along has been helpful to you. I hope more of you will reach out to me - either in a comment here or by contacting me directly at

This week got off to a fast start with a briefing for one of my clients with a reporter at Bloomberg. I'd been after this contact for a while. It felt extremely rewarding to connect him with my clients this morning. Persistence does pay off as noted here previously. Persistent without being annoying. The conversation went well overall. My client did a solid job describing their backgrounds and business models for their two new companies. The reporter is still settling into his new beat/coverage area and building up a "Rolodex" of experts to call upon for commentary and perspectives. So the timing was right. Best case scenario is he'll be reaching out to us soon for quotes. It's also on me to stay in close contact with him so my clients don't fall off his radar.

I have another briefing set up for the same client with a reporter at HFMWeek this coming Wednesday. This time we'll be meeting in person for a coffee in NYC. In person meetings are always an effective way to build a relationship with a media contact. At the end you're more than just a voice on the phone or a faceless person on the other side of an email exchange. Publications like HFMWeek reach a significantly smaller audience than a Bloomberg or WSJ or NYT, but it's a highly targeted audience and one likely to be composed of decision makers. I've already met this reporter on behalf of another one of my clients and it will be good to see her again and keep the lines of communication open between us.

Thursday represents another first for the same client - a podcast interview with the discussion centering around blockchain and upcoming trends using the technology. I still have some prep work to do for that one. Need to make sure my client has the right equipment in place and spends some time testing it beforehand. The interviewer is essentially allowing us to dictate the questions and agenda for the interview so we need to nail that down, too. I also need to coach my client on best way to respond to the questions i.e., keep responses relatively short, think in terms of "sound bites" and compelling anecdotes and analogies. I've been targeting another podcast that's a higher profile opportunity and it will be great to get this one on the books so I can point to it when trying to land others. I'm hopeful my client will enjoy the experience and want to do more. As always, a client's enthusiasm and desire to do something will have a positive impact on their performance.

On a personal note, please send positive wishes in my direction at around 8:30am ET tomorrow (Tuesday). I'm having the first of several root canal procedures done. Fun times. I've had one done in the past and don't remember it being too painful. Hopefully that will the case this time, too. Wish me luck. I'm heading down to Whole Foods tonight for some soup and other mushy food to eat tomorrow as I convalesce.

Thanks again for visiting with me here today. I hope you will also check out and let me know if there's any way I can help you. Most of all, what I really want to know is...

Are you ready to tell your story?


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