There are few things in life more rewarding for me than working closely with a client or a friend to help them overcome business or personal challenges. I love sitting down with them and devising an action plan - one that includes concise steps we can track to help us measure progress and success.
I do my best to practice what I preach. Over the years, I've found that nothing makes me more productive - personally or professionally - than cranking out a good old fashioned "to do list." For work, I try to make one every Sunday night so I can hit the ground running on Monday morning. For my personal life, I try to carve out time over the weekend to pull one together. In either case, it's a good way to take stock of where I'm at, write down what needs to be done immediately, and what I want to accomplish over the next few days.
I also try to include more long-term goals and projects - just to keep them on my radar. For example, I can't reasonably expect to lose 10 pounds in a few days, but I can set that amount as a goal and put in the daily steps (exercise, cut down on beers, bread and desserts, drink more water, etc.) to help me reach it.
I've also got a brand new guitar that's been neglected for years now. It's on the long-term goals section of the list. Now I can't expect to rock like Jimmy Page after practicing for only a few weeks, but I should be able to strum a song or two in a few months if I play the darn thing every day like I'm supposed to.
Back to business...
Over the past few months, I've been working with two clients (one for McCuenications PR and one in collaboration with my business partners at Indicate Media) to help them use LinkedIn more effectively. I'm not a social media expert, but there are some basic tips that I believe will help businesses effectively raise their profiles through this particular channel. I've touched on this in previous blog posts - don't let your profiles get "dusty" by updating them on a regular basis, make sure you strike a balance between self promotional company news-related posts and helpful/insightful expert commentary on industry news, etc.
These two clients are doing it and it makes me really happy. I see them posting more, commenting more, striking that balance, and inviting their followers to engage on topics. I love it! What would make that even more worthy of celebration is if they get business leads from that activity. Jury's still out on that one. Will keep you posted.
Hopefully you can see that I'm trying to take my own advice by posting here more often, balancing the personal and professional, and keeping my LinkedIn profile page updated on a regular basis. So far so good, but I can always do better - and more. Will keep it on the list.
Thanks for reading. Please leave a Comment and let me know your thoughts on what I've written today.
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